Questionnaire

1)   What is your business?

      My company, "With Love...," is similar to the store Things Remembered. Basically, what we do is personalize gifts and items for our customers. We monogram items, as well as put personal messages or photos onto them.

2)   Describe your business in one sentence.

      We customize items, gifts, and clothing with personal messages and photos.

3)   Who is your target audience?

Our target audience is essentially everyone. Our services will be available for anyone who needs something customized or personalized. 

4)   Who are your competitors?

Things Remembered and the Embroidery Shop.

5)   What makes them better/worse than your product/service?

Things Remembered has a pretty limited selection when it comes to clothing and blankets. For my company, I really want to emphasize personalized clothing. I also want to have a bigger selection of jewelry and gifts for men. Also, the Embroidery Shop is only clothing and cups/mugs. Basically, I want to combine the two shops into one, better shop.

6)   Do you currently have an identity?  

     No, this is a new company.

7)   What do you like about it and what don’t you like about it?

N/A

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want this company to be seen as a reliable company with high-quality products. We want our costumers to trust that we will always finish their engravings in a timely manner.

2)   If your company was an animal, what animal would it be and why?

If my company was an animal, it would be a bear cub. People associate teddy bears with love and comfort, which is exactly what we want our customers to feel when they receive their finished product(s).

3)   If your company/brand was a person, who would it be and why?

If my company was a person, it would be someone who really cares about giving back and giving to others. A good example of someone like this would be Oprah.

4)   If your company/brand was an object, what would it be?

A heart. 

5)   If your customer was a cartoon character, who would it be?

If my customer was a cartoon character, it would be Dory from Finding Nemo because she was kind-hearted and good. She would definitely be interested in buying our products because they express love.