Wednesday, September 25, 2013

Logo Critiques


1. Hyundai - I think that this logo implies a very futuristic company. The silver, 3D design makes for a very slick, luxurious logo. I think that it is a successful logo because all of their cars are equally as sleek as the logo itself. It definitely represents their products accurately.


2. Gucci - I think that the simplicity of this logo makes it very successful. The all caps, black font implies a high-end, luxurious company. The two G's are easily recognizable and definitely help define the company.

3. Corona - I think that this logo successfully defines the beer that the company makes. Corona is known as a refreshing, beach beer that people drink with a lime. The blue and yellow colors definitely give the logo a beachy feel. The font is also unique so it is easily recognizable.




4. Chick-fil-a - The outline of a chicken in the 'C' of this logo makes this design very self-explanatory. It is immediately understood through the name of the company, as well as through the logo, that this is a company that sells chicken. I think this logo is successful because of those reasons, and also because the red font makes it stand out and makes it easily recognizable.



5. Walt Disney Pictures - I think that this is logo is extremely successful. The blue color and the outline of the castle in the background make for an easy parallel to Cinderella's castle in Disney World. The font of 'Walt Disney' makes this one of the most easily recognizable logos in the world. It automatically brings to mind Mickey Mouse, Disney World, and all of the movies and TV shows made by this company.

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